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Museum of Breakfast
Project type
Identity System
Date
March 2025
Location
Fayetteville, Arkansas
For this design project, we were given full creative freedom to concept a museum of our choice—so I created The Museum of Breakfast. This playful, interactive experience celebrates the everyday magic of the morning meal. With locations across the U.S., each museum would feature a local section highlighting regional breakfast favorites to build a sense of pride and connection.
Guests would explore themed rooms dedicated to different breakfast courses, skipping the ones they don’t like and collecting stamps in a “menu passport” to create their ideal breakfast plate. The goal? To make breakfast fun again—and maybe even convert a few non-breakfast lovers along the way.







