Friends of the Mountain

This project in Identity Systems 1 was a reimagining of Mount Sequoyah’s membership design. I leaned into an outdoorsy theme to spark excitement about spending time in nature. Inspired by the natural beauty of the Ozarks, I used an earthy color palette and incorporated the region’s signature soft, curving horizon lines into both the typography and the pictorial mark. The result is a visual identity that feels grounded, inviting, and deeply connected to its surroundings.